A new identity designed by Pentagram for iconic New York retailer Saks Fifth Avenue launches on January 2, 2007. After the jump, partner Michael Bierut describes the process behind the development of an identity with more variations than there are electrons in the known universe.
For Saks Fifth Avenue’s fall campaign, Pentagram asked the designer and typographer Marian Bantjes to create a special promotional treatment of the store’s “Want It!” theme.
